What a missed call costs, worked out.
Three worked examples with round, made-up numbers, so you can see the arithmetic before you run your own. These are illustrative scenarios, not client case files.
Four numbers, multiplied
Count the calls you get in a week, and call a month four of them. Estimate the share that go to voicemail. Of those, estimate how many would have booked. Multiply by what an average job is worth. That is the whole model; the calculator does the same sum with sliders.
An HVAC company
Two trucks in the first hot week. The owner is on a roof and the office line rings out.
- Calls a week80
- Missed1 in 4, so 20
- Missed a month80
- Would have booked1 in 4, so 20
- Average job$250
- Walked away$5,000 a month
Answered, those 20 callers are booked while they are still on the line, and the no-heat calls ring the on-call tech.
A dental office
One front desk, two chairs. Line two rings during check-in, at lunch and at 9pm.
- Calls a week60
- Missed1 in 5, so 12
- Missed a month48
- Would have booked1 in 4, so 12
- Average appointment$250
- Walked away$3,000 a month
Answered, 12 more appointments a month go on the schedule, and the front desk stays with the patient in front of them.
A law firm
Two attorneys. Calls come while they are in court, and the frightened ones come at night.
- Calls a week20
- Missed2 in 5, so 8
- Missed a month32
- Would have hired you1 in 8, so 4
- Average matter$1,000
- Walked away$4,000 a month
Answered, intake is done and the consultation is booked before the attorney is out of court.
Front Desk is $297 a month plus a one-time $750 setup, with 300 minutes of calls included. In these three made-up examples, even if only half the missed callers booked, the answered calls would be worth more than the plan. Whether that holds for you depends on your numbers, which is what the calculator is for.
Where the arithmetic stops
- It only counts calls you already get. The receptionist does not make the phone ring. If your phone is quiet, you need visibility first.
- Not every answered call books. Some callers are shopping on price, some are in the wrong town. The share that book is a guess, so guess low.
- The average job is the number that swings it. A service call and a full replacement are not the same call. Use your real average, not your best week.
Now hear it answer.
Leave a number and the receptionist can ring you in about a minute. That call is the demo: it is exactly what your callers would hear.
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